Via Elder of Zion, De Morgen:
The Dexia Bank of Belgium was bought out by the Belgian government last year in a bailout, and since it is no longer part of the Dexia group it needed a new name.
According to DeMorgan.be, one of the names on the shortlist was Symmon or a variant like Symon or Symona, to give the bank a more personalized flavor. A human name like Symmon would push the idea that the bank is simple to use, has good service and is reliable.
But there were two objections to that name.
One is that it was not particularly Belgian, which many desired.
The other was that the name Symmon was too - Jewish!
Although market analysis showed that the resistance of the Muslim community [to the name] is not insurmountable, the Dexia marketers saw the connotation as a major limitation.