They're high around the waist, wide around the leg and have lots of pockets for holding watches, bracelets, glasses and other knick-knacks.
A new line of jeans designed by a small company in northern Italy caters to Muslims seeking to stay comfortable while they pray.
"As far as we know we're the first, at least in Italy," said Luca Corradi, who designed Al Quds jeans.
The bagginess is to ensure the wearer avoids stiffness while bending down repeatedly during prayers. The pockets are for holding all the accessories Muslims have to take off while they worship. And the jeans have green seams -- because green is the sacred colour of Islam.
Al Quds representatives said a year of research and testing went into the product, with models being asked to try different versions of the jeans while they prayed.
Abdel Hamid Shaari, president of the Islamic Cultural Institute in Milan, said low-priced jeans specifically designed to keep Muslims comfortable could open up a big market in countries with large Muslim populations.
Source: Globe and Mail (English)
No comments:
Post a Comment