Belgian
P Magazine came up with several innovative ways to advertise its series of articles about women in Afghanistan.
One was to print up burka-bags:
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The magazine also let its journalist walk the streets of Knokke, a coastal town, clad with a burka, gathering up reactions:
And later used it to advertise their reports, showing that what is common in one part of the word, is considered quite unusual in another:
Sources:
P-Magazine (Dutch),
Coloribus (English)