Domino's Pizza, which was among the first fast food outlets in Britain to serve halal-only takeaways, has ditched the menu after poor sales.
The chain enraged customers 18 months ago by completely removing pork from its pizzas in favour of halal-only meat at its branch in Hall Green, Birmingham.
But the pizza firm have been forced into an embarrassing U-turn back to their original menu due to poor sales.
In a letter to customers from its branch in Hall Green, which caters for surrounding Birmingham areas including Sparkhill, Moseley and Sparkbrook, Dominos explained: "I would like to draw your attention to the fact that the store is no longer serving a halal menu.
"Dominos Pizza Group decided to trial a halal menu in Hall Green and two other stores in 2009, but it hasn't had the impact expected and the company has reluctantly decided to return to a conventional Domino's menu in all three stores.
"This has not been an easy decision for us and we are sorry for an inconvenience."