(Arabic ad broadcast on Moroccan TV)
Via vandaag (Dutch):
Grocery-store chain Vers Centrum Tanger, owned by the Moroccan Barghaoul family from the Hague, will come to Antwerp in January. The chain has two shops in the Netherlands (Amsterdam and the Hague), and mostly targets immigrants. Tanger has a reputation of being very cheap.
The two Dutch branches get 50,000 visitors a week with an overall turnover of 22 million euro. It offers 4,000 products, half of which are from abroad.
By 2013 manager and owner Ahmed Barghaoul (47) wants to have ten shops, including four in Belgium. If business goes well in Antwerp, the chain will open another shop in Brussels in the next six months. In Antwerp Tanger hopes for sales of 10 million euro and 30 employees.