At least, that's the headline Swedish newspaper Dagens Nyheter chose for the following article.
The Swedish Trade Federation expects this to be a good summer, despite the weakened economy.
Spokesperson Margareta Ternell says there are several new commodities on the market: the burkini, sneakers on wheels and portable air-conditioning.
She thinks that the Olympics in Beijing and the European Football Championship will encourage trade in the sports, leisure, electronics and grocery markets.
Source: DN (Swedish)
See also: Netherlands: Center of the burqini business