Last year the Ahmadiyya campaign slogan was "Love for all, hatred for none".
Via the BBC:
An advertising campaign to tackle Islamophobia has been unveiled on buses across the UK.
Vehicles in several cities will carry the message "Muslims for loyalty, peace and freedom" in an attempt to challenge negative stereotypes of the faith.
The Ahmadiyya Muslim Association, the group behind the campaign, said it hoped it would educate people about Islam and remove misconceptions.
But some Muslim groups have criticised the campaign as "unrealistic".