Though the article doesn't mention it, the disappointing sales might be due to the fact that Muslims didn't think the KFC halal label was really 'halal'.
KFC has scrapped its policy of serving halal food only in some of its takeaways, following customer protests.
One hundred of the fast food chain's restaurants removed non-halal items from their menus last year in an attempt to attract Muslim customers.
This article was prepared by the Islam in Europe blog - islamineurope.blogspot.com
But thousands of regular customers complained, including Alan Phillips, who was furious when the Burton-on-Trent branch refused to serve him his favourite Big Daddy chicken burger with bacon and cheese topping.
He was told it was forbidden to keep bacon on the same premises as halal meat and he would have to travel five miles to the nearest non-halal restaurant.
Now KFC has admitted five of its outlets - including Burton - are reverting to standard menus following poor sales.
Another that will drop the trial halal menu is the Colne takeaway in Burnley, Lancashire, where thousands of people joined a Facebook group called No Halal at Colne KFC.
A spokesperson for KFC blamed low demand. He said: 'We introduced our trial in areas where we expected a large demand for halal restaurants, and as with any trial, we continually evaluate results, and adapt as necessary.
(...)
Leaflets made available to customers at Burton's branch explained the old menu was to return because the trial 'has not met our expectations'.
It went on: 'For that reason, we have decided to stop trialling Halal in this restaurant with effect from July 19.' The store added that its decision was based 'solely on sales data'.
(more)
Source: Daily Mail
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