Via the Daily Mail:
The Prime Minister will today launch a major campaign to target ‘aspirational’ ethnic minority voters in the suburbs after warnings that he can’t win at the next election without them.
Tory Chairman Baroness Warsi has revealed the party aims to woo female and older Asian voters who share the party’s views but who have traditionally voted Labour.
She has told Conservative Cabinet ministers and MPs that they need to do more to win over non-white voters in key marginal constituencies.
They will be ordered to discuss core Tory values – hard work, good schools, the perils of welfare dependency – rather than ‘pandering’ to received Left-wing wisdom that Asian voters are only concerned with state handouts and foreign policy issues such as Afghanistan.